Tourism Accelerator Program

Challenge

The primary challenge was designing an accelerator program capable of addressing the needs of tourism industry leaders while improving visitor experience across multiple tourism touchpoints. There was a need to identify, qualify, and implement innovative solutions that could respond to sector challenges and support measurable improvements in tourism services.

TAM's Approach

The Tourism Accelerator Program was implemented through a structured accelerator model focused on solution sourcing, qualification, and implementation. The approach included:

• Designing an accelerator program to address tourism sector challenges.
• Engaging service providers to develop and propose solutions.
• Qualifying service providers based on program criteria.
• Selecting solution providers to implement pilot solutions.
• Facilitating collaboration between industry leaders and solution providers.
• Supporting partnerships to strengthen sector collaboration.

What We Delivered

• Driving innovation and introducing new approaches in the Saudi tourism sector.
• Empowering local service providers and enhancing their capabilities.
• Improving visitor experiences through smart and innovative solutions.
• Building partnerships and fostering collaboration across the sector.
• Promoting a culture of technological innovation and modern operational practices in tourism.

Impact at a Glance

Lasting Value Created

The Tourism Accelerator Program supported innovation within the tourism sector by piloting new solutions and empowering service providers. It contributed to enhancing visitor experience across tourism services and strengthened collaboration within the sector, supporting the continued development of tourism in Saudi Arabia.